![]() ![]() Make it as easy as possible for your leads to convert. Understanding what information they’ll need and when can help you close the deal as quickly and efficiently as possible. For example, in a business-to-business context, as your leads move down your sales funnel, they’ll want to fully evaluate your products or services before purchase. You need to understand what your customer’s path to purchase is, so you can offer your products, services or relevant information to them at the right time. ![]() Your content should be aligned to their pain points and motivations, so you establish brand relevancy and trust. When you've generated leads, you can start to nurture them with newsletters and personalised marketing. This could be in the form of webinars, ebooks, discounts or free trials, for example. Offer valuable content or incentives in exchange for prospects’ contact details. For example, you may consider using a mix of social media, content marketing, search engine optimisation and paid advertising to create awareness for your products and services. Decide which marketing strategies are right for your brand. Market your brandīuild awareness of your business in the market. Having a clear view of who your preferred customers are will help you market to them effectively, providing timely messaging and offers that are most likely to convert. Identify who your ideal customers are and understand their wants and needs. There are a series of steps that you need to put in place to set up a sales funnel and guide your potential customers down it, from brand awareness to purchase.
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